After leaving OKCoin, He Yi attended a speech at the IDG Capital "Brand Acceleration Conference". In the speech, she mentioned, "Another entrepreneur talked to me about why I use the word 'sentiment' because I don't think we can create a brand without emotions
After leaving OKCoin, He Yi attended a speech at the IDG Capital "Brand Acceleration Conference". In the speech, she mentioned, "Another entrepreneur talked to me about why I use the word 'sentiment' because I don't think we can create a brand without emotions. But I think all of this is a pseudo concept, so I believe that when we talk about emotions, we are actually speculating, and emotions are just a means rather than an end. 'Emotion is just a means of packaging a brand, and this concept is deeply ingrained in her heart. At that time, she had not yet joined Coin An and was still commanding the battle for market share in the live streaming industry.
When CZ first faced the public in 2017, it was to stabilize investor confidence and encourage everyone to hold BNB. But at that time, investors lacked patience and confidence, questioning why BNB broke out and fell. It is understandable that an IT man appeared a bit panicked when facing the public, as he had no experience. The overall environment of digital currency at that time was that all counterfeit coins were on the rise.
His voice trembled a bit and he kept emphasizing the technology of the exchange, so I threw away all the BNBs that were crowdfunded, "the friend who watched the live broadcast said to me.
Now I can't find this live video on Baidu or on YouTube. I believe that with He Yi's public relations skills and understanding of media opinion, it will not exist online. Afterwards, CZ faced the media more frequently and gradually changed its image as an IT man. Coin An also gradually seized important market opportunities and rose rapidly. People gradually forgot, but I believe Zhao Changpeng will not forget, he will always remember his first live broadcast representing Coin An.
1. Coin An's Luck
On September 4, 2017, the People's Bank of China, the Central Cyberspace Administration, the Ministry of Industry and Information Technology, the State Administration for Industry and Commerce, the China Banking Regulatory Commission, the China Securities Regulatory Commission, and the China Insurance Regulatory Commission jointly issued the Announcement on Preventing Financing Risks in Token Issuance. The Announcement clearly points out that a large number of emerging ICO activities are suspected of being illegal, seriously disrupting the economic and financial order.
----Regulatory documents
CZ was born in 1977, and his father was originally a professor at the University of Science and Technology of China. When he was 12 years old, due to the extremely special national conditions at that time, his family moved to Vancouver, Canada. This experience may have left a profound spiritual imprint on him in his early years, which may have made him distrustful of any country or a law-abiding person. He firmly believes that relying on direct confrontation can solve problems, even if he violates rules.
To some extent, the entrepreneur's personal style and principles of behavior are a condensed representation of corporate culture. Coin An actively embraced the supervision of various countries, but in the end, it didn't come to an end, which is another side of its extremely suspicious personality. Under the trend of digital currency regulation, there is no national label for Coin An.
The rise of Coin An comes from luck, and luck is given by the market.
In response to regulatory policies, Bitcoin China has suspended all trading operations. The total number of users has been transferred from one position to OK and Huo Coin respectively. When it is necessary to respond to the policy of OK and Huo Coin also suspending legal currency transactions, while the original only currency transaction (USDT), Coin An, can only be the best choice for users at that time. Later on, we learned that OK was renamed OKEX globally. Firecoin is divided into five parts and renamed as Firecoin Global Station, with Bitcoin China directly shutting down. At that time, legal currency trading was the main source of funds for OK and Huocoin, while coin trading was only a small part of their ecosystem. There is a month between the full opening of coin trading between OK and HuoCoin, which provides users with the opportunity to withdraw coins and mention the address of the Coin Exchange.
2. BNB's Strategy
In the 300 year history of the Ming Dynasty, Beijing was actually surrounded several times. Why did Li Zicheng, who was not strong enough, unintentionally capture the city of Beijing in the 17th year of Chongzhen. The trigger was the great plague that spring. Not to mention superstitious ancients, during the SARS outbreak in Beijing in 2003, people in Beijing were in a state of panic, and one can tell how much panic a severe infectious disease caused to people. No wonder the Da Shun army pretended to attack and someone in the city surrendered. Li Zicheng looked like a bandit in every way, not to mention a benevolent and righteous teacher, let alone winning the hearts of the people.
----Plague and History
At the beginning of its entrepreneurship, Coin An faced a breakthrough dilemma. The user traffic in the market is fixed, mainly distributed in exchanges such as Bitcoin China, OK, HuoCoin, and Gate. Coin An's market positioning is global, and this corporate strategy was initially unformed, with only strategy and no tactics being the Achilles heel of Coin An at the beginning. But as soon as the horn of battle is sounded, the disorganized army will face the battle of blade and blade, and will immediately be defeated (refer to the first BNB live broadcast). However, with the timing of the Tianjiang94 market and the addition of tactical master He Yi, Coin An has a turning point. Today, Coin An would like to thank 94 for their luck and the tactical correctness of First Sister. The strategic supplement is tactical. In addition to its global strategy, Coin An also has a strategy called BNB.
In the world of blockchain, the market value of Bitcoin has remained stable at over 50%, and Nakamoto has truly influenced a group of industry professionals. Both V God and BM use a label: Genius Magnum. Nakamoto Cong has set a standard for the industry: technology changes the world. Although application is important, it must be technology first. Whether it's lightning networks, isolation witnessing, or sharding technology, they are all trying to use technology to transform the internet. When BNB announced its departure from ERC20, it embarked on a path of no return. This path is not the path of technology, even though CZ used to be a skilled man.
Counting the ecology of the Coin An Exchange, you will find that the flow of the entire system is guided by public opinion and sentiment towards BNB. Every positive aspect of BNB can be used in a specific application. When delving into the BNB ecosystem again, members of Guangming Top in the coin circle discovered an error in the ecological text on the official website of Coin An. Some ecological introductions are written upside down. In the entertainment ecosystem, Morecoin is a digital currency lending project that should not be placed in the entertainment ecosystem.
There are a total of 54 landing scenario applications in BNB's ecosystem, with at least 40 problematic projects. The general problem will be explained in detail in the following article. Here are a few typical examples.
Typical 1: Tripio Travel Project
Crowdfunding round A received a billion yuan investment, and Coin An has made a significant public opinion campaign, saying that BNB can provide travel payments for this project. In Coin An's public relations draft, it was promoted that there are 450000 hotels. But what exactly is the purpose of the money obtained from Coin An A round? Is BNB paid attention to or supervised as a digital currency for payment? The monthly download volume is only over 100 times.
Typical 2: IeventFeed
The funds raised for this project are close to 60 million yuan, but the download volume of the project's official website and application app is currently zero. BNB's application in this scenario supports purchase, with a daily transaction volume of 50 yuan. Pay on a zero app. What does it mean? I feel that the typical features of this project are: zero application downloads, high fundraising, and approaching the brink of running away.
Typical 3: HTC
HTC was once one of the world's largest mobile phone suppliers, but now it is on the brink of bankruptcy in terms of both phone functionality and sales. Want to make a comeback with the new concept of blockchain, but will everyone really pay for it? Why should it be included in ecological construction?
Recently, I came up with the concept of anchoring the mainstream currency, which turned out to be BTC (how can cz represent Nakamoto Cong, and how can BNB represent BTC? I can't accept it.) As an investor, I tried to open some applications to explore the truth. I didn't find the highlights I was looking for in 54 ecosystems, and then it would be easy to understand the role of these pseudo ecosystems, all in order to make high BNB smoke grenade to the media.
3. Trading
What can happen? The money we mobilize every day is comparable to that of Buffett.
My life is my own business.
----Eavesdropping 2
World Economic History is a series based on illusion and lies. To gain wealth, the approach is to recognize the illusion, invest in it, and then exit the game before the illusion is recognized by the public. As an investor, I agree with Soros' first half sentence and approach the second half with caution.
There is a truth on the back of everything that you don't know.
Compared with mainstream exchanges such as Huo coin and OK, all the commission income is mainstream currency: hard currency such as BTC, ETH and USDT. But all of Coin An's hands are BNB, and it was CZ who accidentally revealed the secret on Weibo. Why is it all BNB?
The main income of Coin An is BNB, and I think there are still a small amount of USDT and mainstream currencies, but most of them are used to maintain BNB's market value (i.e. trading). We can roughly calculate how many BNBs Coin An has in total. First, divide the daily transaction volume of Coin An by one thousand of the handling fee, and then calculate the number of users who hold BNB (calculated by deducting 75% of their holdings). Then I found that the project volume was huge and I couldn't complete it, but CZ's previous Weibo post gave me a warning.
What was originally received was BNB, so there is no such thing as a repurchase. The key is how much was recovered. So I'll think about it from a big A-share perspective.
A good stock price is determined by market rules, or it can be determined by the banker.
A 10% to 20% chip is called a low level control, a 20% to 40% chip is called a medium level control, a 50% or more chip is called a high level control, and a 70% chip is basically a random K line.
The issuance of BNB in Coin An even fell below the issuance price. The price is 1 yuan/piece. The industry unanimously believes that the market of Coin An trading platform is worrying. Unexpectedly, a BNB that fell below its issuance price became a dark horse in the industry currency in less than a few months, with the issuance price rising more than 160 times from 1 yuan/piece to the highest of 168.73 yuan/piece. At this point, Coin An has completed a series of combinations such as fundraising, buying, and building a public opinion ecosystem for BNB.
From the perspective of investors, there was no need for anyone to hold it at the beginning, especially when CZ's initial live broadcast left a deep impression on Lao Jiucai's memory. BNB locks 50% of its positions and circulates 50%. When it falls below the issuance price, Coin An completes the bottom fundraising and trades freely. Of course, Coin An also had a chip that could not be sold for several years, and through measures such as repurchase, it became increasingly popular. The firepower and traffic of Coin An are all concentrated on BNB, and all media opinion guidance is also concentrated on BNB (promoting Coin An is equivalent to promoting BNB). It cannot let BNB fall, nor can it sell all BNBs at once. We can only use the planned high positions of market decline and hacker coin theft events to sell some chips. However, maintaining the price of BNB also requires a significant amount of money (in billions of US dollars).
In recent updates, CZ pointed out that employees' salaries are BNB, and the entire team adds up to $1.2 billion in unlocked BNB. There is no disclosure of the holding details, but CZ and its core founder must have the largest proportion of BNB holdings.
I don't quite agree with the extreme approach of the Coin On Exchange. Firstly, it promotes itself as an exchange, but in reality, it appears to be both a BNB project owner and the largest holder of BNB. By constructing a deflationary model for BNB's destruction, only a continuous increase in BNB will attract a surge in user traffic and attract public attention. Coin An only has BNB in his hand, and deducting the handling fee has led to an increasing number of BNB chips in the control.
Before the destruction of each coin security quarter, BNB will experience a wave of uplift (the process of uplift takes the opportunity to reduce holdings and maintain normal business operations, etc.).
On October 15, 2017, Coin An was destroyed for the first time. From October 13 to October 15, BNB increased from $1.29 to $1.58, an increase of 22%.
Before the second destruction, it rose 21% on January 11th and briefly reached a historical high of $25.18 on January 12th.
On April 15, 2018, Coin An was destroyed for the third time, and from April 10 to April 13, BNB rose by 13.8%.
Afterwards, before each destruction, it is necessary to take the opportunity to reduce holdings.
I don't touch currencies that are out of line with market rules. The risk factors are too high, and I don't want to make a fuss about it.
Epilogue
If heroes are all alone. I am lonely, so I am a hero.
----Paradox
BNB is a typical paradox. I don't know how long this bottle cap game can last, but investors may one day face an empty lid with nothing inside. The most likely risk for Coin An is CZ's personality, aggressive and aggressive. The trigger for risk may be regulation, public opinion, safety, or other factors. The next article will focus on safety.
In fact, when I was watching an interview with a certain media, when it comes to CZ's resume, I have a little doubt.
What was CZ doing in 2016?
Bijie Technology Company came into my sight, let's take a look at its intellectual property rights.
A bit confused, from the perspective of intellectual property, is Coin An a Chinese company? But every time I make a public announcement, don't I say I'm an international company?
So what exactly was CZ doing in 2016? The answer is that he is participating in a postal currency card transaction. From the perspective of Shanghai Bijie Company's network technology products, there are Hai Bei Assistant, Shangwen Art Trading Software, and Sand Dune Culture.
Is Hai Bei Assistant a plug-in for postal currency card transactions? Or a trading platform? I didn't have a specific understanding. Just look at the media opinion.
The postal currency card collapsed at the end of 2016. I don't know how much money CZ has made. But considering the BNB model, there should be countless experiences with the postal currency card exchange.
Investment carries risks, and this article only represents investors' suggestions.
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